Article by:
Cindi Aldrich
As the holiday season fast approaches, businesses across the country are gearing up for the busiest time of the year. At the Trusted Local Directory™, our business listings will inevitably see an influx of traffic as consumers look for the best offers. However, with this increased consumer activity comes fierce competition. So how can a business improve its results with directory marketing this year?
The key to maximizing engagement and sales during a holiday promotion is to use all the marketing tools at your disposal. Here are some of the main features included in the Trusted Local Directory.
Business Listings
A listing is an important starting point for helping consumers learn about your business. A typical free business listing includes the main contact information, a basic description and possibly some customer reviews. Becoming a Trusted Local Business adds even more features, including images, videos, trust badges, social media information and a detailed description.
Banner Advertising
Incorporating banner advertising is another helpful way to ensure your business stands out among your target customers. A leaderboard 728x90 ad gets a prominent placement near the top of the listings page, while a 320x100 rectangle ad is featured beneath the main listings. Holiday marketing is all about standing out from the crowd and banner advertising helps you do just that.
Promoted Articles
A promoted article lets businesses add a content-marketing element to their holiday promotions. Content is a vital part of a sales funnel, informing consumers learning about a company for the first time. A business could highlight its organization, an industry-specific concept, an exciting retail campaign like the Shop Small® movement or anything else that will attract attention.
Deals
A Trusted Local Business has the opportunity to add five deals to their listing and a dedicated deals page. Naturally, deals encourage impulse purchases from holiday shoppers seeking the best offers available. Therefore, businesses that can create and promote enticing deals are likely to secure sales and generate repeat business.
Events
Businesses can also increase interest by adding events to their listing for free. This feature is ideal for organizations that host open houses, flash sales, trade shows, seminars, product launches, dinners and other events. An event listing can feature dates and times, images, videos, a description and Facebook integration. In practice, this type of promotion can turn an interested lead into a buyer.
* An opportunity to turn holiday buyers into long-term customers
* Increase brand and product awareness
* Launch a new holiday promotion
* Add a sense of urgency to a marketing campaign
* Reach eager buyers and increase conversions
* Increased exposure to new customers
* Advertise on a popular and highly-regarded business directory
To find targeted buyers this holiday season, join the Trusted Local Directory. Create a free listing today and start advertising to local consumers.
