What Is Small Business Saturday & How Can You Show Support?

Small businesses are a crucial part of a thriving community, providing jobs, services and other contributions to the community spirit. When they explore our directory listing locations in the Trusted Local Directory™ visitors will discover many incredible local businesses. And there’s no better time to show your support for local entrepreneurs than Small Business Saturday®.


What Is Small Business Saturday?

Small Business Saturday returns on November 25, 2023. Established by American Express in 2010, Small Business Saturday encourages shoppers to Shop Small® and support local enterprises and small businesses during the busy holiday sales season. Since its launch, American Express reports that consumers have spent a combined $163 billion with small businesses. 


How to Show Support on Small Business Saturday

Small Business Saturday offers many opportunities to discover unique products, great deals and exciting experiences. Here are just a few ways people can find businesses and contribute to the local community.

Small Business Saturday Events

Start by looking for Small Business Saturday events in your town or city. Many communities organize local markets and pop-up shops to introduce consumers to vendors. These events combine the efforts of many small business owners in an area and feature locally-produced goods and crafts, including delicious foods.

Search for Small Businesses

Over the years, countless consumers have chosen to Shop Small and support local businesses. But how can a person track down the services they need? The easiest way is actually to search the Trusted Local Directory business listings. A citywide search will reveal a host of companies – everything from restaurants and clothing stores to gift shops, beauty salons and much more. Best of all, with the help of a quick directory search you can Shop Small year-round.

Use Social Media

During the holiday season, small businesses across the country will be active on social media, promoting services, special offers and activities. You can follow organizations like the U.S. Small Business Administration to learn about local events and learn more about this annual occasion.


Why Shopping With Small Businesses Matters

Small businesses are the heart and soul of local communities and a driving force in the economy. It’s natural for consumers to flock to big-name brands for holiday sales deals. However, local entrepreneurs are usually far more active within an area’s community, providing a unique, customer-focused approach.

It’s easy to engage with the Shop Small concept by taking a look at the businesses that advertise with the Trusted Local Directory, then lending your support this holiday season.


Search for the Best Local Businesses in Your City

Our directory features the top local businesses in towns and cities across the country. Browse the directory now for stores, events, incredible deals and entertainment. Businesses desiring to reach local consumers can sign up for a free business listing on the Trusted Local Directory.

Image Credit – Shutterstock.com/marekuliasz

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