Article by:
Cindi Aldrich
We’ve talked with you before about creating a free or trusted listing on Trusted Local Directory™, but we haven’t covered the benefits of creating free listings on directory sites just like ours.
If you’ve been reluctant to take advantage of free listings on business directory sites, the following benefits may be enough to make you reconsider.
1. Improve Organic Search Placement
While citations alone won’t be enough to maintain top search positions for competitive keywords, they can certainly play a role. Links from powerful directories will help a business place higher in organic search, and the directory listing itself may also be featured in Google results.
2. Amplify Online Presence
Adding a business to directory sites can have unexpected benefits thanks to the impact of amplification. Popular directories may submit business data to a wide network of platforms that help expand a business’s online footprint. With more access points for customers, a business can reach a larger number of consumers.
3. Improve Discoverability
Directory sites are working to build a user base of people seeking information on businesses, products and services. A user narrows down their search using location, industry, plus other metrics until they find what they’re looking for. This process benefits businesses that may be discovered by highly targeted and motivated consumers.
4. Give Search Engines What They Want
Directory sites make it easy to give Google the information it wants. Everything from location, category, images and description helps search engines categorize a local business effectively. With many businesses failing to take advantage of these features, learning how to write a business description for online directories can set you apart.
5. Increase Credibility
Consumers are constantly looking for ways to determine the credibility and trustworthiness of a business. A directory listing shows the business is accessible and has met the criteria to be listed. With the addition of some positive reviews, consumers will click over to a website or visit a physical location with an increased level of trust.
6. Networking Opportunities
Directory sites are used by individual consumers, but that’s not all. Other businesses often browse listings to seek out complementary enterprises for a collaboration. With a free listing on a popular local directory, a business can network virtually and expand its opportunities.
7. Free Advertising
Getting a brand name in front of consumers can be one of the most costly parts of running a business. Of course, free directory listings won’t be enough to reach the wider consumer base, but they can be a valuable addition to marketing efforts at no extra cost. And if you want to go further, advertising with Trusted Local Directory and other directories allows a business to reach even more consumers.
Can you see how a free directory listing could benefit your business? Don’t hesitate – sign up for a free listing on the Trusted Local Directory today.
Image Credit – GoodIdeas/Shutterstock.com
