Article by:
Cindi Aldrich
Businesses across the country are seeing the benefits of a Trusted Local Directory™ listing. By maximizing the use of the Trusted Local Business™ Seal, these businesses are reaching audiences that were previously out of reach. However, with so many different online advertising opportunities out there, there will be many organizations that have yet to use directory listings. So, what can you expect from a Trusted Local Directory listing?
A Trusted Local Business Listing
A Trusted Local Business™ Listing offers a number of ways to increase visibility and drive website traffic. Companies can join and immediately showcase their organization to targeted consumers. Each listing will contain the most important information, such as name, address, phone number, website and operating hours. Adding a summary and detailed descriptions helps to explain exactly what the business does. Plus, consumers have the ability to leave ratings and reviews, and that’s a key signal they are looking for.
With the fundamental elements of a listing in place, you may be wondering how you can improve the business directory listing for maximum impact. Thankfully, a Trusted Local Business listing provides numerous ways to gain consumers’ interest and build brand awareness. Some of these important elements include photo and video uploads, a location reference, social media links, consumer deals and more. Of course, with a complete profile full of rich content and visual elements, a business can reach and convert more visitors into buyers.
The Trusted Local Business Seal
For businesses that really want to signal their quality, integrity and commitment to excellence, a Trusted Local Business Seal is essential. All businesses who earn a Seal have been independently verified to ensure they meet high standards for customer service, business practices, data integrity and trustworthiness. Consequently, when you prominently post this Seal you show consumers they can trust you – and to expect an excellent buying experience.
Priority Placement in Directory Search Results
When you get a Trusted Local Business Seal, you automatically receive greater prominence in the directory. In practice, this means getting placed at the top of the listings for a search. For example, if a visitor searches for a local restaurant, your establishment would be prioritized. In addition, the Seal would highlight your reliability and reputation.
Advertising Opportunities
A business that wants to reach even more consumers can take advantage of the many advertising opportunities available to them. Leaderboard and rectangle ads increase visibility at the top or bottom of relevant pages. Articles provide an opportunity to reach people through informative content, while free event listings can highlight upcoming activities in the local community. All of these possibilities are available to you when you advertise with the Trusted Local Directory.
Does your business want to attract more targeted consumers in your local area? Create a free listing on the Trusted Local Directory and improve your online presence today. If you’re ready to apply for a Trusted Local Business Seal, you can do that through the website also.
Image Credit – Olivier Le Moal/Shutterstock.com
